DIFFERENCE COST CALCULATION SYSTEM OF ADVERTISEMENT BY USING IMAGE CODE AND METHOD THEREOF

摘要

PURPOSE: A differential advertisement rate calculating system with an image code and a method thereof are provided to enable an advertiser to more efficiently and systematically make an advertisement by transmitting user information of a portable terminal to an advertisement content server and analyzing the user information. CONSTITUTION: Link information of advertisement contents including one or more advertisements is encoded to an image code(60). A portable terminal(10) decodes the image code. The portable terminal receives the advertisement contents by connecting to an advertisement content server(30) based on the link information. The advertisement content server downloads the advertisement contents corresponding to the link information. An advertisement rate calculating server(40) counts the number of times downloading the advertisement contents. [Reference numerals] (20) Wireless data communication network; (50) Advertiser