SYSTEM AND METHOD FOR TARGETING ADVERTISEMENT TO TRADE AREA OF ADVERTISER BASE

摘要

PURPOSE: An advertisement system for targeting a trade area of an advertiser base and a method thereof are provided to establish a targeting strategy based on an advertiser base by setting up a trade area as a targeting requisite by automatically extracting the trade area for the advertiser base. CONSTITUTION: A trade area extracting unit(220) extracts a trade area for an advertiser base based on an address of the advertiser base. A trade area coordinating unit(230) coordinates the trade area according to customer residence information or coupon collection information. An advertisement providing unit(240) sets up the trade area as a targeting requisite. The advertisement providing unit targets an advertisement related to the base in the trade area.