SYSTEM AND METHOD FOR E-MAIL BASED REWARDS

摘要

A system and method provide rewards or loyalty incentives to card member customers. The system includes an enrolled card member customer database, an enrolled merchant database, a participating merchant offer database and a registered card processor. The registered card processor receives a record for charge for a purchase made with an enrolled merchant by an enrolled card member customer and uses the record of charge to determine whether the purchase qualifies for a rebate credit in accordance with an offer. If the purchase qualifies for a rebate credit, the registered card processor provides the rebate credit to an account of the enrolled card member customer. The registered card processor also provides for electronic notification of rewards offers in response to purchases conforming to a specific set of merchant criteria. The system provides a coupon-less way for merchants to provide incentives to customers, and notify customers of other available offers.