发明名称 |
TARGETING ADVERTISEMENTS TO ATHLETES |
摘要 |
An athlete service platform implemented at a server system obtains athletic performance information and selectively stores that information in a plurality of athlete-user accounts in which each athlete-user account is associated with a respective athlete competing in one or more athletic events. The server system obtains a set of advertisement parameters from an advertiser which specify how and whether to direct one or more advertisement messages to one or more of the plurality of athlete-user accounts. The set of advertisement parameters includes at least one performance parameter. The server system identifies, with reference to the plurality of athlete-user accounts and the athletic performance information stored in those athlete-user accounts, a target athlete-user account associated with an athlete that has achieved the performance parameter as indicated by the athletic performance information. The server system directs the advertisement message to the target athlete-user account.
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申请公布号 |
US2012221127(A1) |
申请公布日期 |
2012.08.30 |
申请号 |
US201113310566 |
申请日期 |
2011.12.02 |
申请人 |
EMBREE DAVID;WALLSMITH KRIS;HOTOVY LAURIE;ATHLETEPATH, INC. |
发明人 |
EMBREE DAVID;WALLSMITH KRIS;HOTOVY LAURIE |
分类号 |
G06F19/00 |
主分类号 |
G06F19/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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