发明名称 Television program targeting for advertising
摘要 Methods, systems, and apparatus, including computer program products are provided for television advertisement bidding that allows advertisers to target and/or exclude specific television programs. Advertisers can search for television programs and in response be provided with a list of scheduled air times for television programs. Additional programs can also be identified for advertising based on similar targeting criteria, such as demographics, ratings, and genre.
申请公布号 US8255949(B1) 申请公布日期 2012.08.28
申请号 US20090349988 申请日期 2009.01.07
申请人 BAYER JASON;STUKENBORG STEVE;LU JEFF T.;LEE WALTER;CHOUDHARY SALAHUDDIN;GOOGLE INC. 发明人 BAYER JASON;STUKENBORG STEVE;LU JEFF T.;LEE WALTER;CHOUDHARY SALAHUDDIN
分类号 H04N7/025 主分类号 H04N7/025
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