| 摘要 |
The methods and apparatus disclosed herein include a platform for providing loyalty, advertising and gaming functionality across multiple applications. Actions by users within applications and interactions with advertising may be rewarded via a loyalty program. In one implementation, functional elements are provided to application developers to enable their applications to communicate with a loyalty system, receive awards based on user behavior, among other functions. In another aspect, an interactive gaming and advertising platform is provided that may support multiplayer online computer games for prizes with elements of messaging and social networking between players embedded into the game play itself, whereby players may use mobile computing devices or traditional desk-top computing devices in order to verify their location and claim a measure of control over their location.
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