NETWORKED ADVERTISEMENT EXCHANGE

摘要

A networked advertisement exchange system is described. The system includes a memory comprising a set of exchange rules, and a processor. The processor is configured to receive, from a client, an advertisement request, send, to each of a plurality of advertisement servers, a right-to-bid request, and receive, from each of the plurality of advertisement servers, a response to the right- to-bid request, each response comprising a bid price or a pass. The processor is also configured to select, based on the set of exchange rules, the winning response from the plurality of responses, and provide, to the client in response to the advertisement request, information for an advertisement associated with the winning response. The advertisement is a video. Methods and machine-readable media are also described.