METHOD FOR THE DYNAMIC REPRODUCTION OF CONTENT IN TRANSMISSIONS IN PUSH ENVIRONMENTS

摘要

The invention relates to a method for reproducing audiovisual advertising content in transmissions in push environments without a return channel, comprising: reception and storage of an item of audiovisual content to be reproduced; reception and storage of an item of audiovisual advertising content, together with metadata associated with each item of audiovisual advertising content; determination of the time at which an item of audiovisual advertising content is to be inserted into the audiovisual content to be reproduced; and insertion of an item of audiovisual advertising content at the determined time during the reproduction of at least one pre-stored item of audiovisual content. In addition, during the audiovisual advertising content storage process, the receiver optionally stores said audiovisual advertising content according to a user profile record stored in the receiver, and, during the reproduction process, the receiver reproduces an item of audiovisual advertising content according to said user profile record.