Method and apparatus for providing electronic data

摘要

Apparatus for providing electronic data associated with an item to a user, the apparatus comprising a memory tag scanner arranged to communicate with a memory tag associated with an item, a user profile memory arranged to store user profile data therein, an output interface arranged to provided data to a user, and a data processor arranged to cause data to be selectively read from the memory tag associated with an item and the data to be selectively provided to a user via the output interface in accordance with the stored user profile data.