摘要 |
Profiles characterizing each of a plurality of consumers are received. Thereafter, each profile is associated with one of a plurality of customer segments (e.g., matched pairs, etc.). Thereafter, a coupon effectiveness index is determined for each of the plurality of consumers for an offering based on the associated customer segment. The coupon effectiveness indices model characterizes causal effects estimates determined using historical data of purchases of individuals having varying coupon treatments for the offering. Subsequently, provision of at least a portion of the determined coupon effectiveness indices is initiated. Related apparatus, systems, techniques and articles are also described. |
申请人 |
FAIR ISAAC CORPORATION;FAHNER, GERALD;YAN, ZHENYU;RAHMAN, SHAFI;SOWANI, AMIT, KIRAN |
发明人 |
FAHNER, GERALD;YAN, ZHENYU;RAHMAN, SHAFI;SOWANI, AMIT, KIRAN |