摘要 |
<p>A method and system for providing recommendations or targeted content to a user of a user apparatus comprising: presenting a user preference survey 130 with one or more options for election on the user apparatus 11a-11c, for each survey, receiving and storing the result of the survey to create or update a user profile 130, identifying other users 150 that match the user based on respective user profiles 130, and providing targeted content and/or recommendations of targeted content to the user apparatus 11a-11c, being content preferred by one or more of the matching users 150.</p> |