发明名称 |
Providing contextual advertisements for electronic books |
摘要 |
Systems and methods for providing contextual advertisements to present to a user in association with electronic books are provided. Advertising entities may submit information to include in the contextual e-book advertisement. An advertisement manager identifies the e-book and content associated with each page therein. A target page to receive the advertisement is identified. The contextual e-book advertisement is generated using content associated with the target page as well as content associated with each page preceding the target page. Content associated with pages subsequent to the target page is analyzed to determine if the advertisement is appropriate for the target page. Additional sequential information and user profile information may be used to generate the contextual e-book advertisement. Based on the content of the e-book and the parameters of the information submitted by the advertising entity, a contextual e-book advertisement is generated for the target page and presented to a user. |
申请公布号 |
US8239265(B2) |
申请公布日期 |
2012.08.07 |
申请号 |
US20100695639 |
申请日期 |
2010.01.28 |
申请人 |
PATWA PRITESH;MARKOV MARTIN;MICROSOFT CORPORATION |
发明人 |
PATWA PRITESH;MARKOV MARTIN |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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