摘要 |
Techniques are described for identifying one or more “interest twins” of a user. An interest twin of a user in another user that has demonstrated interests in items that are the same as or similar to the items in which the user has demonstrated an interest. Various techniques are described for reducing the overhead in interest twin determination operations. Once the interest twins for a user have been identified, the knowledge of the interest twins may be used in a variety of ways to enhance to experience of the user. For example, a mechanism may be provided which allows the user to see a list of items in which the user's interest twins have indicated an interest. |