SYSTEMS AND METHODS FOR MANAGING A PROFILE OF A USER

摘要

Systems and methods of managing a profile of a user of at least one device having access to electronic content. The systems and methods may involve receiving a user identifier for a user of at least one device configured to access electronic content; storing a profile of the user in a memory, where the profile of the user comprises the user identifier; if a user activity meets at least one event definition, identifying the user activity as an event; receiving data associated with the event; and recording at least a portion of the data associated with the event in the profile of the user.