SYSTEM AND METHOD FOR PROVIDING AUGMENTED REALITY SERVICE

摘要

PURPOSE: An AR(Augmented Reality) service providing system and method thereof are provided to solve visual association shortage problems by stereoscopically converting a specific target image of a screen. CONSTITUTION: An AR content playback apparatus(100) stereoscopically converts target images within a specific effect application area of AR content according to one or more property information based on service realization information of an information providing apparatus(200). The AR content playback apparatus displays the converted states for the target images. The AR content playback apparatus changes a stereoscopic image object into a virtual object according to an AR service after the specific effect application time is exceeded.