| 摘要 |
The present disclosure includes a system and method for identifying negative keywords associated with advertisements. In some implementations, a method for advertising includes identifying one or more keywords associated with an advertisement. The keywords used to embed the advertisement in Web pages such as those including search results. By scoring keywords to identify those keywords that are not relevant to the web page content, one or more negative keywords can be identified in order to limit the embedding of non-relevant advertisements in web page content.
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