发明名称 |
Click probability with missing features in sponsored search |
摘要 |
Sponsored search advertising utilizes a click probability as one factor in selecting and ranking advertisements that are displayed with search results. The probability of click may also be referred to as a predicted click-through rate (“CTR”) that may be multiplied by an advertiser's bid for a particular advertisement to rank the display of advertisements. An accurate prediction of the click probability improves the potential revenue that is generated by advertisements in a pay per click system. Other advertising systems may benefit from an accurate and reliable estimate for an advertisement's probability of click in different environments and scenarios. |
申请公布号 |
US8229786(B2) |
申请公布日期 |
2012.07.24 |
申请号 |
US20100755226 |
申请日期 |
2010.04.06 |
申请人 |
CETIN OZGUR;ACHAN KANNAN;CANTU-PAZ ERICK;IYER RUKMINI;YAHOO! INC. |
发明人 |
CETIN OZGUR;ACHAN KANNAN;CANTU-PAZ ERICK;IYER RUKMINI |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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