APPARATUS AND METHOD FOR AUDIENCE MEASUREMENT IN MULTIMEDIA STREAMING SYSTEM

摘要

PURPOSE: A method for viewer survey in a multimedia streamlining system is provided to supply previous information about viewer survey through transmission stream in a multimedia stream system and to perform viewer survey. CONSTITUTION: A terminal obtains viewer survey participation information through a signaling table(301). If a request of necessary information is determined, the terminal transmits a viewer information request message(303,305). If a response message is received, the terminal stores information necessary for viewer survey within the response message(307,309).