An image display device 100 is an image display device capable of controlling the luminance of a backlight. The image display device 100 includes: a backlight luminance set value estimator which calculates the luminance set value of a backlight 101 based on an input image; and a signal corrector which corrects the transmittance of a liquid crystal in accordance with the luminance distribution of backlight emitted to the liquid crystal panel. The image display device 100 is characterized in that a signal corrector 107 corrects the transmittance of the liquid crystal while retaining the proportion of a gray-scale level value of each of RGB subpixels of the input image.
