ADVERTISEMENT SYSTEM, APPARATUS AND METHOD USING NAVIGATION SERVICE FOR MOBILE

摘要

PURPOSE: An advertisement system using a navigation service for a portable terminal, advertisement providing apparatus, and advertisement method thereof are provided to enable a user to use a desired destination POI(Point Of Interest) for free by providing advertisement or business information with a navigation service corresponding to the desired destination POI. CONSTITUTION: A position determination server(140) determines the location of a portable terminal(110). When a destination searching request signal is received from the portable terminal, an advertisement providing server(200) searches POI corresponding to the destination searching request signal. The advertisement providing server searches business information or advertisement corresponding to the searched POI. An advertisement providing apparatus provides a navigation serve to the portable terminal.