发明名称 |
SYSTEM AND METHOD FOR REAL-TIME SEARCH RE-TARGETING |
摘要 |
<p>A computer network implemented system and method for managing an Internet advertising campaign is provided. The method includes the steps of identifying, generating, or obtaining attributes of an ad campaign including keywords and optionally including consumer attributes ("ad campaign data"); establishing a consumer profile for each of a pool of consumers, the consumer profile including recent search history obtained on an anonymous basis; comparing the ad campaign data to the consumer profiles so as to identify a consumer audience segment; and bidding real-time for access to display advertising impressions associated with the consumer audience segment so as to enable re-targeting of the consumer audience segment based on the ad campaign data using display advertising. The system includes a data logging utility, a re-targeting utility and a real time bidding infrastructure. A novel real time bidding method is also provided.</p> |
申请公布号 |
CA2823058(A1) |
申请公布日期 |
2012.07.05 |
申请号 |
CA20112823058 |
申请日期 |
2011.12.29 |
申请人 |
CHANGO INC. |
发明人 |
SUKORNYK, CHRISTOPHER;DINGLE, CHRISTOPHER;SPURWAY, JOHN TIMOTHY;ABKENAR, MAZDAK REZVANI |
分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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