ADVERTISEMENT SERVER, ADVERTISEMENT OUTPUT APPARATUS, ADVERTISEMENT SELECTION APPARATUS, ADVERTISEMENT CONTROL SYSTEM, CONTROL METHOD OF ADVERTISEMENT SERVER, ADVERTISEMENT SERVER CONTROL PROGRAM AND COMPUTER READABLE RECORDING MEDIUM WITH PROGRAM RECORDED THEREON

摘要

PROBLEM TO BE SOLVED: To accomplish an advertisement server and the like in which the number of times of advertisement output does not considerably exceed the upper limit number of times in an offline advertisement system.

SOLUTION: An advertisement management server 1 includes a result tabulation section 21 which acquires the number of times of output that is the number of times of outputting an advertisement, respectively, in a display area of an electronic book terminal 2 during a communicable state with the electronic book terminal 2, a display probability adjusting section 22 which adjusts an output probability using a proximity degree indicating how much the number of times of output acquired by the result tabulation section 21 is proximate to the predetermined upper limit number of times of a relevant advertisement, a management information processing section 11 which transmits to an advertisement output apparatus the output probability adjusted by the display probability adjusting section 22 and advertisement identification information indicating the advertisement to be outputted with the output probability. The display probability adjusting section 22 reduces the output probability of an advertisement with a high degree of proximity and increases the output probability of an advertisement included in any other advertisement group than that advertisement.

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