An alcohol-based printing ink composition which contains: a polyurethane urea resin (D) that is obtained by having a polyol (A), a diisocyanate (B) and a chain extender (C) react with each other; a coloring agent (E); and an alcohol (F) and water as media. The alcohol-based printing ink composition is characterized in that the polyol (A) contains a polyether polyol (A1) and a polyester polyol (A2) and 75% by weight or more of the alcohol (F) is contained in 100% by weight of the total media.
