| 摘要 |
<P>PROBLEM TO BE SOLVED: To measure an advertisement viewing ratio indicating the ratio of viewers among persons who are present in front of an advertising medium such as a signboard or a digital signage as well as the viewing ratio of a television. <P>SOLUTION: An advertising effect measurement server B which measures the advertising effects of an advertising medium A includes: a number of viewer calculation part configured to, on the basis of the faces of persons detected from an image photographed by a photographing part which photographs the front part of the advertising medium A, measure the number of viewers; a number of peripheral person calculation part configured to, on the basis of the shapes of the persons detected from the image photographed by the photographing part, calculate the number of the peripheral persons; and a viewing ratio calculation part 111 configured to, on the basis of the number of viewers measured by the number of viewer calculation part and the number of peripheral persons measured by the number of peripheral person measurement part, calculate an advertisement viewing ratio. <P>COPYRIGHT: (C)2012,JPO&INPIT |
