| 摘要 |
<p>A method and apparatus for performing promotion sequencing based on an enhanced generalized second price is provided in the present invention. The sequencing apparatus: obtains multiple promotion objects; selects one or more preferred promotion objects from said multiple promotion objects according to the expected contribution of the multiple promotion objects, so that said one or more preferred promotion objects can share the expected contribution of the remaining promotion objects in the multiple promotion objects; according to a preset share rule, determines the actual contribution of said one or more preferred promotion objects based on the expected contribution of said one or more preferred promotion objects; sequences said one or more preferred promotion objects according to the actual contribution of said one or more preferred promotion objects. Compared with the prior art, the present invention performs promotion sequencing based on the enhanced generalized second price, thus not only the utilization efficiency of the promotion resources is improved, but also the experience of the user while searching is enhanced.</p> |
