| 摘要 |
An online system facilitates transactions between merchants and customers. Each customer is associated with a customer device (108), which accesses the online system via a communications network, such as a cellular telephony network or the Internet. A database (702) contains customer records (608), merchant records (610) and product offer records (612). Each product offer record (612) is associated in the database (702) with one or more merchant offers (630). A product offer identifier is sent from a customer device (108), and the online system retrieves corresponding merchant offers (630). A description (628) of the product offer, along with details of the merchant offers (630) is sent back to the customer device (108). A user of the device (108) selects a merchant offer, and the selection is sent back to the online system. The system is configured to complete a transaction whereby funds are transferred from a customer account (620) to a selected merchant account (636), and the merchant is notified of the transaction. Customers are thereby enabled to complete a purchase based only upon a product offer identifier, in an efficient manner. The online system is particularly useful for facilitating transactions associated with offline promotional campaigns, such as print campaigns, and offers delivered via clippable coupon books and the like. |
