| 摘要 |
Disclosed are a method of generating social marketing group information of each affiliate store in which credit card payment information is associated with social network information and an after-marketing method intended for a social marketing group. A personal connection-based consumption group is formed by combining credit card members who are a consumption group with social network subscribers who are a personal connection group, and marketing intended for the person connection-based consumption group is conducted. A plurality of social marketing groups are formed for each affiliate store using credit card payment information and social network information. When a member of the social marketing group purchases a product or service in the affiliate store, the affiliate store provides purchasers belonging to the social marketing group with a benefit as the price for advertising expenses. Thus, it is possible to overcome the constraints in item of a product or service, the number of purchases, or time, which are problems of conventional social commerce, network marketing, and group purchase. Since credit card members having a personal interchange relation through a social network service form a marketing group for each affiliate, a consumption group is formed which is strong in purchasing power and high in information transfer power and reliability. Thus, customers can receive more benefits or services. In addition, a seller (advertiser) can conduct efficient advertising at low cost and secure a purchaser group having high loyalty. |
