发明名称 Intracluster content management using neuro-response priming data
摘要 A system uses neuro-response information to evaluate content within a cluster, such as commercials in a pod, advertisements in a frame, or products on a shelf, to determine priming characteristics associated with each pieces of content within the cluster. The priming characteristics and other data are combined to obtain blended attributes. The blended attributes are correlated with each piece of intracluster content to allow intelligent management including selection, arrangement, ordering, presentation, and/or scheduling of intracluster content. Intracluster content may also use priming characteristics associated with extracluster content to further improve management.
申请公布号 US8209224(B2) 申请公布日期 2012.06.26
申请号 US20090608696 申请日期 2009.10.29
申请人 PRADEEP ANANTHA;KNIGHT ROBERT T.;GURUMOORTHY RAMACHANDRAN;THE NIELSEN COMPANY (US), LLC 发明人 PRADEEP ANANTHA;KNIGHT ROBERT T.;GURUMOORTHY RAMACHANDRAN
分类号 G06Q30/00 主分类号 G06Q30/00
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