Program Guide System with Targeted Advertising

摘要

-2 An interactive television program guide system is provided in which a video overlay including targeted advertisements may be 5 presented to a user. The program guide monitors the user's interactions with the program guide to determine the user's interests. Interactions that may be monitored include interactions that indicate the categories of programming that interest the user (e.g., movies, sports, children's programming, LO etc.), setting a reminder for a program, purchasing a program, requesting information on a program, browsing program listings for a particular time or channel, etc. MAIN FACILITY TELEVISION DISTRIBUTION FACULTY SERVER 4 PROGRAM GUIDE 34 42I I SRE 36 ADVERTISING 43 46 44 DATABASE USER TELEVISION EOUIPMENT 48 SET-TOP VIDEOCASETTE REMOTE RECORDER l CONTROL / / REVISION