| 摘要 |
Sensor data indicating the motion level of a mobile platform is used to determine a rate, or cost-per-impression (CPM), to be charged for an advertisement displayed on the mobile platform. Additional data may be used to determine an attention level of a user of the mobile platform, which is used to determine the rate of the advertisement. The determination of the rate for the advertisement maybe determined by the mobile platform and transmitted to a server. Alternatively, a server may determine the rate for the advertisement based on sensor data received from the mobile platform. Additionally, the amount of information or text in an advertisement may be adjusted based on the motion level or attention level of the mobile platform.
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