发明名称 |
PRICE FORMATION IN LOCATION-BASED ADVERTISING NETWORKS |
摘要 |
A method of providing a location-based advertisement is provided. The advertisement is provided to an electronic communications device, over a communications network, on behalf of an advertiser. The method includes calculating an adjusted price to be charged to the advertiser for the advertisement using at least a geographic location associated with the advertisement, a distance of the electronic communications device from the geographic location and optionally a bid price associated with the geographic location. The method also includes delivering the advertisement over the communications network to the electronic communications device. A system for providing such advertisements, as well as a computer-readable storage medium with instructions, in the form of software, to perform the method or implement the system are also provided. |
申请公布号 |
WO2012082219(A2) |
申请公布日期 |
2012.06.21 |
申请号 |
WO2011US55737 |
申请日期 |
2011.10.11 |
申请人 |
POYNT CORPORATION;ZIVKOVIC, ALEKSANDAR;IGELMAN, MARVIN |
发明人 |
ZIVKOVIC, ALEKSANDAR;IGELMAN, MARVIN |
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