SYSTEMS AND METHODS FOR PULL BASED ADVERTISEMENT INSERTION

摘要

The present disclosure includes a system and method for pull based advertisement insertion. In an example of pull based advertisement insertion according to the present disclosure, content (102) to be used in a publication is received, a target revenue value for a future sale of a number of advertisements (250, 252, 254) in the publication (216) is received, a group of advertisements (250, 252, 254) that have been bid on by a number of advertisers to select from for insertion in the publication (216) is received, and a layout (116) for the content (102) and for a number of advertisements (250, 252, 254) selected from the group of advertisements is created, wherein a layout quality is associated with at least one of a number of templates, a number of template parameters, a number of content allocations, an advertisement relevance, an aesthetic quality, and a number of advertisement allocations and wherein the layout quality is above a predetermined threshold layout quality based on the target revenue value (476).