SYSTEM AND METHOD TO PROVIDE MESSAGES ADAPTIVE TO A CROWD PROFILE

摘要

A method and system that makes use of social networking data and/or sensor data gathered from personal mobile radio terminal-based sensors (36-48) and/or advertisement display (14) based sensors to select and to serve relevant messages to render to a group of individuals. The messages are chosen to maximize the impact the messages will have on the target audience based on the likes/dislikes of the crowd, any mood the individuals may be experiencing, or any other relevant data.