TECHNIQUES FOR IMPROVING RELEVANCE OF SOCIAL UPDATES DISTRIBUTED OFFLINE

摘要

Methods and system for delivering updates to recipients in a social network includes receiving event related data in response to triggering of an event at a client. In response to the triggering of the event at the client, recipient data related to a recipient that is authorized to receive the event related data is retrieved. An agent is provided for the recipient. The agent includes logic for formatting and delivering the event related data to the recipient. The recipient's interaction in response to delivery of the event related data is tracked. The logic within the agent is refined based on the interaction of the recipient. The agent with the refined logic is used for subsequent formatting and delivering of event related data to the recipient.