发明名称 INVENTORY ALLOCATION IN ADVERTISING SYSTEMS
摘要 A network based advertisement system includes a supply forecasting system configured to select, from a campaign log database, data that defines a plurality of contracts. Each contract specifies requirements that include contract target audience information and a number of impressions. For each contract, the supply forecasting system identifies one or more opportunity samples with characteristics that match contract target audience information of the contract. Each opportunity sample is associated with a weight that corresponds to a number of opportunities with similar characteristics. An optimizer associates the opportunity samples with the contract and then determines whether the opportunity samples are associated with other contracts. The optimizer then limits the number of opportunities associated with the samples that are allocatable to the contract based at least in part on a function of requirements of other contracts associated with the one or more samples.
申请公布号 US2012158495(A1) 申请公布日期 2012.06.21
申请号 US20100972941 申请日期 2010.12.20
申请人 SHANMUGASUNDARAM JAYAVEL;CHEN DATONG;JAGANNATH SUMANTH;VEE ERIK;YERNENI RAMANA 发明人 SHANMUGASUNDARAM JAYAVEL;CHEN DATONG;JAGANNATH SUMANTH;VEE ERIK;YERNENI RAMANA
分类号 G06Q30/00 主分类号 G06Q30/00
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