| 摘要 |
A method and a system for managing a website are disclosed, the website being arranged on a server. The method comprises the steps of selecting a set of n profile key parameters, said set of n profile key parameters defining an n-dimensional profile key, and creating content for the website while assigning profile key values to the content, each profile key value being associated to a profile key parameter. A plurality of visitors are allowed to visit the website. For each visitor, the behaviour of the visitor is monitored, and a profile key for the visitor is generated by continuously adjusting profile key parameter values in accordance with content viewed and/or actions taken by the visitor, and in accordance with the profile key values assigned to the content of the website. The generated profile key thereby reflects behaviour and preferences of the visitor. The generated profile keys for each of the plurality of visitors are stored in a storage device of the server, the stored profile keys are analysed, and one or more patterns of profile keys are identified, based on the analysis. The patterns of profile keys are stored in a storage device of the server. The patterns may, e.g., be clusters or groups of profile keys corresponding to various behaviour or personal profiles of the visitors. The identified patterns are generated on the basis of actual behaviour of actual visitors, and they allow the website owner to personalise the content presented to the visitors and/or to adjust the content of the website to appeal to specific target groups of visitors. |
