发明名称 METHOD AND SYSTEM FOR ATTENTION BASED ADVERTISEMENT INSERTION
摘要 Disclosed is a method and system for providing attention based advertisement insertion within media content. By placing advertisements within media where there is the most user attention and interest, the system provides a more attractive audience to advertisers. This potentially leads to increased return of interest (ROI) on the advertisement. Additionally, this can enable the media to be comprised of fewer advertisements, and reduce advertisement related abandonment.
申请公布号 US2012158492(A1) 申请公布日期 2012.06.21
申请号 US20100970340 申请日期 2010.12.16
申请人 YE JERRY;CHOW JYH-HERNG;YAHOO! INC. 发明人 YE JERRY;CHOW JYH-HERNG
分类号 G06Q30/00 主分类号 G06Q30/00
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