| 摘要 |
<p>A method of determining relevance values for triggers (7), in order to select relevant embedded triggers (7) to be displayed with ads (9) and/or content (8) shown on billboards (12) of various media types. The method includes determining a potential relevance (S56, S58, S64, S66) of preselected ads (9) and/ or content (8) that may provide a threshold relevance value for all triggers (7) that are to be displayed with the preselected ad (9) and/ or content (8). Relevance values and potential relevance are determined by summing entity values (S42, S56, S58, S64, S66). Entity values are determined by multiplying entity weights by a summation of keyword weights. Entity weights and keyword weights may be assigned based on industry experience or based on the ability of displayed entities and / or displayed keywords to generate revenue.</p> |
