PURPOSE: An object control apparatus and method thereof are provided to enable a user to directly input control signals by controlling an object or a pointer according to the change of a flexible display apparatus. CONSTITUTION: A sensing module(110) senses the change of a flexible display apparatus. A storage module(120) stores a table. The table includes pattern information for changed patterns matched with specific information and information related to the flexible display apparatus. A control module(130) creates the feature information from the changed information. The control module controls a pointer or an object.
