OPTIMIZATION OF A WEB-BASED RECOMMENDATION SYSTEM

摘要

A method for determining product recommendations to be presented to users includes forming a plurality of different recommendation formulas, including, for each recommendation formula, assigning a weight to at least some of a plurality of recommendation characteristics. Each recommendation characteristic is representative of at least one of a characteristic of a product, a characteristic of a method for presenting the product recommendations to the users, and a characteristic of a user. The method further includes iteratively performing the steps of: for each of the recommendation formulas, selecting a product for presentation to the users based on the corresponding recommendation formula; sending instructions to present the selected product to the users; receiving data representative of user responses to each of the products presented; evaluating the received data; and selecting a subset of the recommendation formulas included in the plurality of recommendation formulas based on the evaluation of the collected data.