SELECTIVELY RECEIVING MEDIA CONTENT

摘要

Disclosed are methods that associate "importance" information with chunks of a media presentation. An end-user device (110, 114, 116, 118) uses this information to intelligently manage resources when downloading or rendering the media presentation. An editor tags (402) a chunk as important based on the contents of the chunk. The importance information includes a recommendation that this chunk be rendered at a higher-than-usual resolution and that the end-user device (110, 114, 116, 118) start downloading this chunk out of order. An advertiser recommends (904) that an advertisement be rendered at a resolution high enough for the end user to view it appropriately. The importance information can include a recommended point at which to display the advertisement (e.g., between scenes in the media presentation). The end-user device (110, 114, 116, 118) can download advertisements before they are needed (902, 1006). Later, when the user requests a media presentation, an already downloaded advertisement is rendered (1012) while the initial chunks of the media presentation are downloaded.