PRICING MODELS FOR USER-RELATED DATA

摘要

The subject matter of this specification can be embodied in, among other things computer-implemented methods for pricing user-related data including receiving, from an advertiser, a subscription to a set of data related to multiple persons. The set of data includes data related to a person and is provided by a data provider. The method includes providing access to the set of data to the advertiser. The method includes receiving offers for an advertisement slot from the advertiser and other advertisers. The advertisement slot is associated with the data related to the person. The method includes selecting at least one of the offers for the advertisement slot. The method includes debiting the advertiser having the subscription for the set of data. The method includes debiting an advertiser having the selected offer for the advertisement slot. The method includes compensating the data provider for the set of data.