PERFORMANCE-BASED ADVERTISING PLATFORM THAT TRANSFORMS ADVERTISER SELF-INTEREST INTO A SOCIAL BENEFIT

摘要

Embodiments of the system as described herein provide advertisers the ability to participate in charitable giving/cause marketing campaigns while tying costs to measurable performance. Embodiments of the system are configured to match advertisers with Influencers and causes based upon the evaluation of multilateral campaign criteria, providing the ability for advertisers to link their goods and services to one or more Influencers and/or charitable causes.