SYSTEM AND METHOD FOR DELIVERING AN IN-STORE PROMOTION TO A CONSUMER

摘要

A system and method for delivering an in-store promotion to a consumer includes storing in a database a plurality of predetermined data fields for use in creating an in-store promotion. The method further includes a server receiving inputs for the plurality of predetermined data fields from a user advertiser creating the promotion. In response to receiving a request from a consumer device to present the in-store promotion, the server dynamically generates the in-store promotion using the inputs without requesting additional information from a consumer operating the consumer device. Once generated, the server transmits the in-store promotion to the consumer device without any system-specific client software to be stored by the consumer device.