ELECTRONIC SHELF LABEL APPARATUS FOR SWITCHING PAGESS OF SCREEN AND METHOD THEREOF

摘要

PURPOSE: An ESL(Electronic Shelf Label) apparatus is provided to offer diverse product information to purchasers by changing plural product information screens according to the intention of the purchasers. CONSTITUTION: A screen display unit(110) displays a first screen. A sensor unit(120) detects a screen change signal. A processor unit(130) determines the effectiveness of the screen change signal detected by the sensor unit. When the detected screen change signal is effective, the processor unit changes the first screen into a second screen which is displayed on the screen display unit. A memory unit(150) stores screen data which is able to be displayed on the screen display unit.