发明名称 |
AUTOMATIC CUSTOMIZED ADVERTISEMENT GENERATION SYSTEM |
摘要 |
Technology for generating a customized advertisement for a user is provided. Multimedia content associated with a current broadcast is received and displayed. One or more users are identified in a field of view of a capture device connected to a computing device. User-specific information related to a user is tracked. An emotional response of a user to the multimedia content viewed by the user is tracked. A targeted advertisement is provided to a user based on the multimedia content viewed by the user, the user's identification information and the user's emotional response. The targeted advertisement is automatically customized based on the user-specific information related to the user to generate a customized advertisement for the user. The targeted and customized advertisement is displayed to the user during a pre-programmed time interval, via an audiovisual device connected to the computing device. |
申请公布号 |
WO2012039871(A3) |
申请公布日期 |
2012.05.31 |
申请号 |
WO2011US48706 |
申请日期 |
2011.08.22 |
申请人 |
MICROSOFT CORPORATION |
发明人 |
SMALL, SHERIDAN MARTIN;FULLER, ANDREW;BAR-ZEEV, AVI;PEREZ, KATHRYN STONE |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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