VALIDATION OF TV VIEWERSHIP UTLIZING METHODS, SYSTEMS AND COMPUTER CONTROL LOGIC

摘要

A method, system and computer control logic to provide personalization of a viewer's usage of an Internet TV platform. The method includes tracking a viewer's interactive usage pattern of the TV platform; generating viewer usage data based on the tracking; analyzing the viewer usage data on a substantially real-time basis; and personalizing the viewer's usage of the TV platform on a based on an analysis the viewer usage data.