Method And System For Providing Advertising Listing Variance In Distribution Feeds

摘要

An Internet advertisement listings provider (16) that distributes advertisements in a bid-for placement arrangement based on the revenue-efficiency of the advertisements from the bidding advertisers (12a-12b) that calculates the revenue to the advertising distribution system by multiplying the click-through rate times the bid amount for each click.-through. Advertisers (12a 12b) may be allowed to provide multiple advertisements to enable the advertisement listings provider (16) to select from those various advertisements for inclusion in ranked listings based on a determined efficiency among the advertisements. The system also determines the most efficient grouping of advertisements for a limited-space output, comparing groupings of advertisements to other groups to determine the greater revenue to the distribution system 2)7?74_1 J-