METHODS, APPARATUS AND SYSTEMS FOR DELIVERING AND RECEIVING DATA

摘要

A method of selecting targeted advertising content. According to one implementation the method includes receiving in a social network site from a computing device of a member of the social network site identifying data of the member and also broadcast data related to broadcast content being played in the computing device. Upon accessing in the social network site member information, the social network site by use of the broadcast data and member information selects targeted advertising content for the purpose of facilitating a transmission of the targeted advertising content to the computing device for it to be played in conjunction with the broadcast content. In one implementation the method further involves the social network site accessing and sending the targeted advertising content to the computing device.