INFORMATION PROCESSING DEVICE AND METHOD, AND PROGRAM

摘要

PROBLEM TO BE SOLVED: To support marketing strategies related to attracting guests by obtaining the migration rate of guests.

SOLUTION: A parent population extraction unit 271 extracts the number of people who have been recorded to have played at any of the models of currently installed game machines among information included in a biological information database 22 as the number of people in a parent population. A migration rate calculation result output unit 273 calculates the ratio of the number of people having used each model other than the game machine model with the parent population obtained therefor among the currently installed game machines among information included in the biological information database 22 to that in the parent population as a migration rate. The present invention can be applied to a device for analyzing trends of guests.

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